How do I book using my Merlin Annual Pass?

We have listened to your feedback and decided to remove the pre-booking requirement if you are staying at one of our onsite or partner hotels.

In order to enter an attraction, please bring your annual pass as well as hotel booking confirmation to present at the admissions turnstiles.

This is only available for overnight stays booked through one of the Merlin attractions or Merlin Holiday Club.
If you booked your overnight stay at a different hotel, please pre-book your visit online before arriving at an attraction.

If you've purchased a Merlin Annual Pass and wish to take advantage of your exclusive discount on our bed and breakfast packages please visit our Merlin Annual Pass page.  

Merlin Annual Pass Restrictions: 

  • All Standard Pass holders will not be able to use passes for entry into Alton Towers on Fridays, Saturdays and Sundays in the Summer holidays. This will be from the 31st July and any Friday, Saturday or Sunday in August. Standard Passes can still be used to book discounted Resort accommodation on these dates.
  • Merlin Annual Pass discount may not be included in particular offers or events, please see the offer or event page for terms and conditions.  
  • Merlin Annual Pass discount does not include: Stargazing Pods, CBeebies Land Hotel, Enchanted Village Luxury Treehouses and partner hotels. Room discount is subject to change and availability.
  • For Merlin Annual Pass terms and conditions please visit our Merlin Annual Pass information section.